EKS was seeking reelection to a township’s tax collector’s position. EKS had over 30 years in the financial sector.
During her first term, EKS premiered the WhitpainTax.org site, launched CRM and several online payment portal systems.
EKS was being challenged by a newcomer to the political community.

Objectives:

  1. Build awareness of EKS’s accomplishments and credentials.

  2. Generate votes.

Target audience: voters in Whitpain Township.

Deliverables: a comprehensive marketing campaign comprising print, direct mail, video, website, email solicitation, social media, signage, promotion items, and a PowerPoint presentation.

Tone: Innovative, energetic and contemporary.


First Postcard: front + back

Lawn sign

Doorhanger

Letter

Lawn Sign variation for Election Day

Print Ad

Online Ad

Handout: hand sanitizers

Second Postcard: front + back

Handout: front + back